TechTarget Adds Construction and Retail Categories to its ...

PR Web (press release) - Ferndale,WA,USA
... 3.3 million Web searches made using retail software and related
terminology including point of sale, inventory management and supply chain
management, ...

Information technology (IT) media company TechTarget, Inc. announced today the addition of Retail and Construction categories to its 2020software.com™ Web site. 2020software.com is focused exclusively on providing small- and medium-sized businesses (SMBs) approaching a business software purchase decision with detailed feature comparison information and access to trial software.

Needham, MA (PRWEB) April 3, 2007 -- Information technology (IT) media company TechTarget, Inc. announced today the addition of Retail and Construction categories to its 2020software.com™ Web site. 2020software.com is focused exclusively on providing small- and medium-sized businesses (SMBs) approaching a business software purchase decision with detailed feature comparison information and access to trial software. Featuring a "best of breed" or "short list" approach, 2020software.com users can access the Top 7 software solutions vendors in the Enterprise Solutions, Manufacturing ERP Solutions, Mid-Market Accounting Software, HR Software, Business Analytics, CRM Solutions, Hosted CRM, Healthcare, and now, Retail and Construction categories.

"Our research of the Top 50 construction industry software vendors - with combined annual sales of $4.1 billion -- and the Top 50 retail software vendors -- with combined annual sales of $3.5 billion -- indicates potential high demand for a marketing vehicle like 2020software.com," said Mike Wallace, VP, Group Publisher, TechTarget. "With the addition of these segments to 2020software.com, we can now offer software vendors in these categories a direct line to SMB prospects, and provide decision makers in these categories with access to the comparative data needed to make informed IT purchase decisions quickly and efficiently."

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