Kelley Blue Book Launches KARPOWER Online(SM)

PR Newswire (press release) - New York,NY,USA
Dealer Inventory Management and Marketing Solution Now Online IRVINE,
Calif., June 5 /PRNewswire/ -- Kelley Blue Book (http://www.kbb.com), ...

Dealer Inventory Management and Marketing Solution Now Online

IRVINE, Calif., June 5 /PRNewswire/ -- Kelley Blue Book
(http://www.kbb.com), the leading provider of new- and used-vehicle
information, announces that KARPOWER, its long-standing vehicle inventory,
pricing, management and marketing solution, has moved from a software-based
CD-ROM to an easy-to-use, always available, Web enabled solution. KARPOWER
Online can be accessed across the entire sales organization, offering
dealer management system (DMS) polling, automated Web export capabilities,
and necessary information and tools to value, manage, and market used
vehicle inventory more efficiently and effectively. This new online version
of KARPOWER is the culmination of enhancement requests received and
implemented from top dealers across the country over the last several
years.
KARPOWER Online's new DMS integration allows dealerships to easily
input, manage and market their used vehicle inventory. In addition to
having access to 21 years of regionally adjusted Kelley Blue Book Retail,
Wholesale and Trade-In Values, KARPOWER Online offers a built-in VIN
decoder in which dealers can quickly input and evaluate vehicles rather
than individually keying in vehicle details. These two features allow
inventory to be captured and more easily managed through KARPOWER Online.
The most popular feature in KARPOWER Online is the capability to
customize and print Kelley Blue Book branded window stickers and buyer's
guides for a single vehicle or a dealer's entire used-vehicle inventory.
Kelley Blue Book window stickers allow dealers to display the Kelley Blue
Book seal, consumer-trusted Kelley Blue Book Suggested Retail Price, and
the dealer's reduced price on each vehicle. In 2006, more than three
million used and certified vehicles were sold in the U.S. displaying Kelley
Blue Book window stickers.
"Migrating to KARPOWER Online or ordering it new is simple and the
price still remains $39 a month," said Mike Romano, vice president, Dealer
Strategy, Kelley Blue Book. "With the over 10,000 dealers currently using
KARPOWER to access Kelley Blue Book Trade-In, Wholesale and Retail values,
we now offer dealers instant access to all of our values in one tool."
A new feature of KARPOWER Online is the Vehicle Fact Sheet. Once a
vehicle's data is populated into KARPOWER Online, with a simple click
vehicle details can be transformed into a one-page vehicle fact sheet used
for further marketing of the vehicle on- and offline. Vehicle Fact Sheets
are easily customized to display the dealership name, vehicle details,
multiple photos and the Kelley Blue Book Retail Value as well as the
dealer's asking price.
"Since migrating to KARPOWER Online we have been using the vehicle fact
sheets as a sales tool on- and off-line, handing them to shoppers
interested in the vehicle in addition to e-mailing the fact sheets to
interested parties through our Internet department," said Jennifer Lees,
used vehicle inventory manager of Polar Chevrolet in White Bear Lake, MN.
"By allowing the shopper to take a fact sheet home with them, no detail of
the vehicle is forgotten and we're finding that the more they look at the
vehicle the more they want it. We are seeing more repeat business than
before by giving them information to take home."
To further assist dealers in the online marketing of their used vehicle
inventory, KARPOWER Online also offers the ability to automatically upload
inventory each night, seven days a week to Web sites such as
AutoTrader.com, kbb.com and Cars.com. KARPOWER Online allows up to 32
photos per vehicle to be stored within the program. Nightly exports help
keep inventory accurate and current, facilitating a greater amount of
vehicle sales online.
For more information and details on Kelley Blue Book's all-new KARPOWER
Online, please visit http://www.karpower.com or to order, call
1-800-Blue-Book.
About Kelley Blue Book (kbb.com)
Since 1926, Kelley Blue Book, The Trusted Resource(R), has provided
vehicle buyers and sellers with the new and used vehicle information they
need to accomplish their goals with confidence. The company's top-rated Web
site, kbb.com, provides the most up-to-date pricing and values, including
the New Car Blue Book(R) Value, which reveals what people actually are
paying for new cars. The company also reports vehicle pricing and values
via products and services, including software products and the famous Blue
Book(R) Official Guide. Kbb.com is rated the No. 1 automotive information
site by Nielsen//NetRatings and the most visited auto site by J.D. Power
and Associates eight years in a row. No other medium reaches more in-market
vehicle shoppers than kbb.com; nearly one in every three American car
buyers performs their research on kbb.com.