Comcast Partners With Yahoo For Online Display & Video Ads

By Barry Schwartz
Comcast hopes to utilize Yahoo's "ad-serving, targeting and inventory management

capabilities to enable the pricing, targeting, delivery and reporting" technologies in this

deal. The full press release can be found here. ...

Yahoo and Comcast have struck a multi-year deal where Yahoo will provide the online display and video advertising for Comcast.net. In this deal, the advertising sales organization at Yahoo will will market and sell the display and video ads on Comcast.net's behalf.

Comcast hopes to utilize Yahoo's "ad-serving, targeting and inventory management capabilities to enable the pricing, targeting, delivery and reporting" technologies in this deal. The full press release can be found here.