Buy or Sell Online Media, That is the Question

By Lew
On Friday, May 18, Microsoft announced it will buy online marketing company aQuantive, which holds Avenueainc_logo interactive agency Avenue A/Razorfish, display and paid search ad management platform Atlas and inventory management ...
On Friday, May 18, Microsoft announced it will buy online marketing company aQuantive, which holdsAvenueainc_logo interactive agency Avenue A/Razorfish, display and paid search ad management platform Atlas and inventory management system DrivePM. What does this mean for businesses, entrepreneurs, advertising agencies and marketing firms?

According to Forrester, *The definition of what a media company is is changing. Today, consumers are so bombarded with media, and online loyalty is so hard to secure that it is very difficult for advertisers to select media properties that uniquely capture their user."

By Lew
On Friday, May 18, Microsoft announced it will buy online marketing company aQuantive, which holds Avenueainc_logo interactive agency Avenue A/Razorfish, display and paid search ad management platform Atlas and inventory management ...

With Google, Yahoo and soon Microsoft offering one-stop shopping for online marketing, does this mean that the shift away from traditional media, which analysts have been predicting for 10 years, has begun? It looks as if Google, Yahoo and Microsoft are betting on it.

Are you advertising online? Do you plan to purchase online advertising in the future? Will you also use tradition media for your marketing needs? As a consultant, what does this mean for your business?