Adventure Central Announces New Customers

By AdventureCentral
Adventure Central, the leading provider of online booking and travel inventory management solutions for adventure and experiential travel operators, today announced it added 14 new customers in February and March 2007. ...

The leading provider of online booking and travel inventory management solutions for adventure travel operators continues to grow.

Adventure Central, the leading provider of online booking and travel inventory management solutions for adventure and experiential travel operators, today announced it added 14 new customers in February and March 2007. Sands Wild Water, Northern Lights Expeditions, Up the Creek Xpeditions, PowderQuest, Tag-a-Long Expeditions, Teton Mountain Bike Tours, Adventure Associates, Kodi Rafting, Dinosaur Expeditions, Venture Outdoors, A Day Away Kayak Tours, American Adventure Expeditions, Wildwater River Tours, and Vagabond Gourmet are all new Adventure Central customers.

The new customers reinforce a series of recent successes at Adventure Central. In addition to naming several industry thought leaders to its board, Adventure Central recently raised $3.5 million in venture capital funding. Adventure Central now has more than 50 customers, which represents year-over-year growth of more than 100 percent. Customer transactions via Adventure Central’s platform are on a pace in 2007 to more than triple 2006 transactions.

“We’re pleased with how 2007 is unfolding for us,” says Dick Schulte, CEO of Adventure Central. “The funds we raised at the end of 2006 have allowed us to add more great people to our team and to better support our customers. In addition, we are very excited to see adoption from new experiential market segments, like culinary tours and cross-cultural tours, bringing an expanded richness to the trip inventory we support.”

Key among the benefits Adventure Central’s solution delivers to its tour operator customers is new customer growth. Operators experience appreciable growth due to the ability of offering online bookings capabilities for the first time. Bookings increase an average of 8 to 10 percent, a figure that reinforces the growing trend of adventure travelers’ desire for the convenience of booking adventure and experiential travel online.

"We have seen significant web bookings since going live with Adventure Central, and are excited that people can now make a reservation whenever they choose, day or night,” says Charlie Sands, owner of Sands Wild Water, which is based in Jackson Hole, Wyoming. “And the ease of booking and reservations management enabled by the system has really reduced the workload of our staff.”

About Adventure Central
Based in Denver, CO, Adventure Central is the leading provider of critical business services to adventure and experiential tour operators. The company offers a robust online booking and travel inventory management solution to tour operators as well as connectivity to online distribution partners, delivering new, powerful and cost-effective tools that enable operators to grow revenues, attract and retain customers, and reduce operational costs. For more information on Adventure Central, call 303.292.5522 or visit