Adventure Central Announces New Customers

PR Newswire (press release) - New York,NY,USA
The Leading Provider of Online Booking and Travel Inventory Management
Solutions for Adventure Travel Operators Continues to Grow DENVER, ...

The Leading Provider of Online Booking and Travel Inventory Management
Solutions for Adventure Travel Operators Continues to Grow

DENVER, April 18 /PRNewswire/ -- Adventure Central, the leading
provider of online booking and travel inventory management solutions for
adventure and experiential travel operators, today announced it added 14
new customers in February and March 2007. Sands Wild Water, Northern Lights
Expeditions, Up the Creek Xpeditions, PowderQuest, Tag-a-Long Expeditions,
Teton Mountain Bike Tours, Adventure Associates, Kodi Rafting, Dinosaur
Expeditions, Venture Outdoors, A Day Away Kayak Tours, American Adventure
Expeditions, Wildwater River Tours, and Vagabond Gourmet are all new
Adventure Central customers.
The new customers reinforce a series of recent successes at Adventure
Central. In addition to naming several industry thought leaders to its
board, Adventure Central recently raised $3.5 million in venture capital
funding. Adventure Central now has more than 50 customers, which represents
year-over-year growth of more than 100 percent. Customer transactions via
Adventure Central's platform are on a pace in 2007 to more than triple 2006
transactions.
"We're pleased with how 2007 is unfolding for us," says Dick Schulte,
CEO of Adventure Central. "The funds we raised at the end of 2006 have
allowed us to add more great people to our team and to better support our
customers. In addition, we are very excited to see adoption from new
experiential market segments, like culinary tours and cross-cultural tours,
bringing an expanded richness to the trip inventory we support."
Key among the benefits Adventure Central's solution delivers to its
tour operator customers is new customer growth. Operators experience
appreciable growth due to the ability of offering online bookings
capabilities for the first time. Bookings increase an average of 8 to 10
percent, a figure that reinforces the growing trend of adventure travelers'
desire for the convenience of booking adventure and experiential travel
online.
"We have seen significant web bookings since going live with Adventure
Central, and are excited that people can now make a reservation whenever
they choose, day or night," says Charlie Sands, owner of Sands Wild Water,
which is based in Jackson Hole, Wyoming. "And the ease of booking and
reservations management enabled by the system has really reduced the
workload of our staff."
About Adventure Central
Based in Denver, CO, Adventure Central is the leading provider of
critical business services to adventure and experiential tour operators.
The company offers a robust online booking and travel inventory management
solution to tour operators as well as connectivity to online distribution
partners, delivering new, powerful and cost-effective tools that enable
operators to grow revenues, attract and retain customers, and reduce
operational costs. For more information on Adventure Central, call
303.292.5522 or visit http://www.adventurecentral.com.