Monday, April 9, 2007

By the Dictionary: The Definition of Supply Chain Management

Supply chain management by definition involves the entire supply chain, from the supplier out to the manufacturer, followed by the use of the retailer and then the final customer. In order to be efficient in supply chain management, you must meet three primary goals involving levels of inventory, speed of the transaction, and efficiency in sales. We’ll look at how you can achieve success in each of these areas separately.

Reduction of Inventory

While it is necessary to keep a certain amount of product on hand to satisfy the needs of customers, both commercial and consumer, you need to maintain a balanced view of how much is too much. If you have a lot of extra bulk in your inventory, you run several risks. First of all, it cuts into your net worth, showing as excess stock that is not moving. Also, large quantities of stock mean that some of it could become outdated or even expire, if any of it is perishable. Keeping the minimum amount of stock necessary increases your bottom line and reduces waste. It also allows you to provide a greater number of products and respond more quickly, aiding in meeting the next goal of good supply chain management.

Speed of Transaction

In supply chain management, you must be concerned with response time to all customers within the chain. Keeping a smaller amount of inventory will allow you the ability to more carefully monitor the stock, providing you with the ability to more quickly search and find what is needed for a customer. This enables you to exchange data with each customer along the line in real time, getting them the answers they need immediately. Another way to assure that you can respond quickly to requests is to use an inventory management system that helps you keep a tight watch on the coming and going of items in your warehouse. You can quickly index the answers required straight from the system and guarantee that you are providing the customer with the proper feedback. Once you can get the information to the customer with ease, you should consider what they need in return, bringing us to the final goal of effective supply chain management.

Sales Efficiency

The best way to assure that you can make the most of every sale with each customer or client in your supply chain is to effectively meet the needs of these customers. After you provide them with quick, accurate information, listen to what they require and find a way to implement changes that make your speedy response and tightly controlled inventory more efficient for their needs. Perhaps there is a specific product they need to order in certain quantities on a regular basis; in this case, you can ease their concerns by setting up automatic shipments of such items.

Most importantly, in depth knowledge of your inventory and the needs of your customers will help you in implementing effective supply chain management. The key to success is catering to the needs of all sources along the way, including yourself.

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